Related Articles ( consumer )
The Tendency of Algerian Families to Choose the Type of Car Purchased Using the FISHBEIN Model
One of the most widely used linear models in marketing is the FISHBEIN model. Its basic principle is to compensate for the bad quality of the mark or product during the evaluation process by other good qualities. This study attempts to model FISHBEIN on the process of evaluating the properties of cars ...
The Relationship between Product Mix Elements and Consumer Buying Behavior– A Case of Jordan
This study aims to identify the relationship between product mix elements and consumer's buying behavior in Amman City – Jordan .To identify the relationship between product mix elements and consumer's buying behavior, specific independent variables such as product package , brand name , product ...
The Impact of Consumer Perception of Electronic Promotional Deception through Social Media Platforms on Brand Benevolence and Brand Competency
The aim of this study is shed light on a new phenomenon which is deceptive promotion through social networks. This study aims to test if the consumers perceive this deceptive promotion and effect of this on trade mark perceptions and competences. The community of this study was formed from all the students ...
A proposed model for measuring the impact of digital marketing on consumer purchasing trends with brand credibility as an intermediate variable
The study aimed to identify the reality of digital marketing in Zain in the Kingdom of Saudi Arabia as a first major goal, and to identify the impact of digital marketing on consumer purchasing trends with brand credibility as an intermediate variable as a second major goal. The researchers used the ...
Marketing of insurance services and their contribution to customer satisfaction (2014-2018 case study of Chikan Insurance and Reinvestment)
: This study examined marketing of insurance services and their contribution to customer satisfaction. Status of the State of Khartoum (2014-2018) was used. Resolution was a tool for data collection. The study followed the descriptive and analytical approach. Advertising has effectively contributed to ...
The Optimal Acceptance Sampling Plan: Goal Programing Models
Acceptance sampling is the statistical method used to accept or reject product based on a random sample of the products. When done correctly, accepting sampling is effective for quality control. The acceptance number (c) and the sample size (n) are the basic objectives of any sampling plan. This study ...
Persuasive Advertising Cause Sin Goods Consumption by Students in Arab Region
Objective: This investigation aims to determine whether persuasive advertising outweighs health warnings and sin taxes to entice students to purchase unhealthy products in two Arabian cities in the Middle Eastern Region, such as Amman, Jordan, and Dubai, UAE. Method: We first expose the participants ...
The Impact of the Economic Boycott on the Purchase Intention of the Jordanian Consumer: An Analytical Study
Objectives: This study aimed to measure the impact of the economic boycott on the Jordanian consumer's purchase intention. Taking into consideration the current global situation and the polarization of viewpoints that Jordanian society is going through. Methods: The study employed a descriptive and ...